The main reason for this blog is to get your new websites up in the "organic" ranking with the various search engines. In layman terms, it works like this. The web robots for the various search engines (the important ones are Yahoo, MSN, GOOGLE and ASK) "crawl" the web in search for new information that may indicate "relevance". The more often they encounter f.i. the word MasterCast in a 3 to 5 word sentence, the more important that word appears to them.
Let's say that a consumer googles "mastercast in anytown, USA"; a couple of months prior, you subjected your website to some simple SEO (Search Engine Optimization) exercise. You made sure you optimized each page for the search terms that your customer would use. Your keyword sentences and metatags includes "mastercast" and "anytown".
Your company's listing is now likely to show on the first page of the search results. It has been proven that customers rarely venture beyond page 2 of the search listing and likely will click on what they find on the first page. If your link appears on that first page, you are likely to get a call from a new lead. Now it is up to you to convert the lead to a sale.
How can a blog like this one promote our new brand name? This blog has it own unique domain name, very similar to your company's website. The more we write about our products in this blog and mention the important keywords, the more relevant these words become in the internet world. That will benefit the industry as a whole!
Welcome to "PR in the 21st Century"
Looking forward to your contributions.
Dirk De Vuyst
ICPA President
Intl Marble Industries, Inc
304 Bell Park Drive
Woodstock GA 30188
tel 770 928 2252 ext 223
fax 770 874 7540
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